Blue Apron Review

flag Sustainably-sourced fresh ingredients
  • Weight Watcher points available on recipes

  • Large variety of meals to suit all tastes

  • Tracking feature so you know when your kit will arrive

  • Recyclable packaging used for all boxes

Pros & Cons

  • Delivery tracking feature
  • Delivery offered to all continental states
  • Wide variety of recipes available
  • Food safety & high quality ingredients considered a top priority
  • Recyclable packaging and general focus on sustainability
  • Shipping cost isn’t waived for 2-recipe/week options

Plans & Pricing

Blue Apron offers the following packages:

2-Serving Signature

With the 2-Serving Signature plan, you can either order 2 or 3 recipes per week. With 3, you get free shipping for $9.99 per serving. These dinner kits include a variety of meat, fish, and vegetarian recipes. You can also choose Beyond Meat products, Weight Watcher approved recipes, diabetes-friendly recipes, and health-conscious offerings.

2-Serving Vegetarian

The 2-Serving Vegetarian Blue Apron plan does not include meat or fish. Instead, it focuses on fruits, vegetables, grains, legumes, nuts, and seeds. Depending on the recipe, they may or may not include dairy, eggs, and honey in any given meal. Choose 2 or 3 recipes per week. Like the above plans, shipping is free with 3-recipe plans and costs $9.99 per serving.

4-Serving Signature for 4

If you want to feed your whole family, then this plan is for you. Ideal for 4 people, you can order 2, 3, or 4 recipes to come each week.  Recipes include meat, fish, Beyond Meat products, and health-conscious options. Shipping will be free regardless of the number of recipes you order, and for 3 recipes, your weekly total will amount to $7.99 per serving.

Compared to its counterparts, the pricing policy of Blue Apron is fairly reasonable, especially when you take into account the freshness of the delivered ingredients and the superior overall service.

2-Serving Wellness Plan

The 2-Serving Wellness Blue Apron plan is designed for those who are interested in holistic health, including carb-conscious and WW™ Approved options. Choose 2 or 3 recipes per week. Like the above plans, shipping is free with 3-recipe plans and costs $9.99 per serving.


Signature Plan For 2
3 recipes/week
Vegetarian For 2
3 recipes/week
Signature Plan For 4
3 recipes/week
Wellness For 2
3 recipes/week


Blue Apron is a New York-based meal delivery kit service that started back in 2012. They have a huge variety of easy-to-follow recipes for people who need a quick dinner fix. They provide fresh, responsibly-sourced, pre-portioned ingredients.


  • "Price"
    9 /10
  • "Features"
    8.5 /10
  • "Ease of USe"
    8.5 /10
  • "Help and Support"
    8.5 /10

Special Features

The following are some of the most exciting Blue Apron features:

Specialized videos

There are over 130 videos on the Blue Apron YouTube channel. From learning about how ramen is made to seeing some of the most exquisite recipes being carried out to perfection, you can find it all on their channel.

Individually portioned & packaged ingredients

All the ingredients that are used to make the meals come measured and packaged in separate bags. This helps in maintaining the overall freshness of the products.


All of the Blue Apron packaging is recyclable. This includes the box, ice packs, insulation layer, and bags that are used to package the ingredients. Furthermore, Blue Apron chooses sustainable seafood options recommended by Seafood Watch. Ingredient suppliers do not use growth hormones, sub-therapeutic antibiotics, or beta-agonists. Ingredients are GMO-free.

Food safety

Blue Apron puts a great degree of emphasis on the importance of food safety. All of their suppliers have to go through a rigorous food safety assessment procedure to be deemed worthy of providing food to the company. In addition to this, all Blue Apron facilities are FDA-regulated which ensures that high levels of food freshness and quality are maintained at all times.

Mobile applications

Blue Apron has smartphone applications for both IOS and Android platforms. Using the applications, you can have access to all of the website’s features on-the-go. Whether you want to discover recipes or place orders, you can do it all using the well-designed applications.

Ease of Use

To sign up on their website, you need to enter your email and select a password. Next, you are shown the meal plan options that you can choose from. Of note, Blue Apron also has an opportunity to purchase personalized wine boxes (choose all red, all white, or mixed) or other market goods such as a grilling box, cheese box, spice set, and more. Blue Apron delivers nationwide to the continental United States. You can select the day when you want your meal to be shipped and once it has been dispatched, you’ll receive an email with the tracking information for your package.


Blue Apron only joins hands with farmers to focus both on high-quality ingredients and on sustainability. Blue Apron also requires farmers to treat animals that may become sick for the sake of their welfare. All suppliers are audited by third parties or Blue Apron’s animal welfare staff to ensure that animals are well-kept.

Variety of Food

Blue Apron offers a wide variety of menus that caters to the needs of most people. Whether you are looking for a quick dinner fix or want to engage in a cooking extravaganza, you can find something that fits your cravings or needs almost every time. Every week Blue Apron releases new menus that contain recipes across the following categories:

Mediterranean diet

If you have a sweet spot for the Mediterranean cuisine then Blue Apron has got you covered. From a simple tandoori chicken recipe to a slightly more complicated saffron pasta, you will find the variety you want.


If you are craving some burgers then you can check out some of the scrumptious burger recipes that make the list every week.

Customer favorite

Blue Apron remembers the meals its customers love and strives to bring them back as much as possible.

Quick & easy

If you love to eat but don’t like spending too much time on cooking, then Blue Apron has you covered with its range of quick and easy recipes.

Great for grilling

If you love to grill or just want to maintain a healthy style of living then this category is just right for you.

Food Allergies

Blue Apron doesn’t recommend people with severe allergies to place orders with them because all of the company’s ingredients are processed in the same facilities where milk, eggs, shellfish, tree nuts, peanuts, wheat, and soy are processed. However, they provide allergen information on all recipes and encourage people to read the ingredients’ list before ordering meals.

Customer Support

Blue Apron’s customer support team can be reached via phone or email. There are also a few videos present on the YouTube channel which serve as good sources of information along with a comprehensive FAQ section (present on the website). An online blog is available on its company website for further reading.

  • Phone Support
    The company offers support via phone.
  • Email
    You can reach customer service via email.
  • Video Tutorials
    There are quite a few videos are present on the company’s YouTube channel.
  • FAQ
    A fairly comprehensive FAQ section can be found on the company website.
  • Blog
    The company also maintains an online blog with how-to tutorials and tips.

Final Word

Blue Apron is one of the best meal delivery services in the industry right now and they offer a wide variety of recipe options. Every week new recipes are introduced across different categories and, depending on your dietary preferences and needs, you can select the meals that you want.

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Dave Conti

Dave Conti grew up in the food industry. His family owned an Italian restaurant that Dave grew up in. From waiting tables to peeling potatoes and eventually running the kitchen as head chef, Dave learnt the ropes of the food business inside out. Dave joins the Top 5 Meal Delivery Services and gives valuable information where food and meal delivery services are concerned.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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