Magic Kitchen

Magic Kitchen offers a few very interesting special features, some of which are difficult to find in the meal delivery service industry. It is one of the few meal delivery services whose primary target are senior citizens and their families.

Meals as Gifts

This is one of the most unique special features Magic Kitchen has to offer. You can choose to purchase meals (one time only or meal packages) for special occasions or for seniors. By choosing a special occasion, the page will suggest multiple meals. Some of the special occasions include:

• Thanksgiving
• Fathers day
• Valentine’s day
• New parents
• Sympathy
• Birthday
• College Meals

Senior Exercise Videos

As an additional helpful service for customers and their families, Magic Kitchen has several videos that suggest some exercises that might be helpful for seniors, including beginner weights, low impact workouts, and resistance band workouts.

Packaging

The a la carte ítems are packaged in multiples of 2 servings. The full meal options are packaged separately in an oven-friendly dish to simply take out of the freezer and put into the oven – no re-plating or serving necessary.

Mobile Site

Both the website and the mobile site are functional, but the mobile site is a little more friendly to view. The layout choices have made it so that it is easier to find information on the mobile site than on the website.

Registration is simple and straight forward, and after inputting your name, address, and phone number, you can create an account without confirming it through email or inputting credit card information. After signing up you can input your credit card information in the account section.

There isn’t a questionnaire to allow the website to make specific recommendations, rather, once you sign up, you must return to the main page to view meal options and add them to your cart.

This last part can be a little confusing, and the filtering option doesn’t work unless you scroll down and click “apply”

The browsing platform works just like most online stores. You can filter the options for the type of meal you are looking for and add them to your cart.

MagicKitchen says that they try to use organic fruits and vegetables, grain-fed beef, and hormone-free chicken whenever possible. Their ingredients are all USA-sourced and meals are made without added preservatives.